Plarium has reached an agreement to acquire Finnish mobile game studio Futureplay in order to expand its leadership in the casual games market
TEL AVIV, Israel – (COMMERCIAL THREAD) –Plarium, a global leader in mid-range PC and mobile games with more than 390 million users worldwide, today announced that it has entered into an agreement to acquire the Helsinki-based games studio, Future game, creator of mobile titles: Merge the Gardens, Battlelands Royale and Idle Farming Empire. The transaction is expected to be finalized by the end of August 2021, subject to closing conditions.
“We are delighted to welcome the talented Futureplay team to the Plarium family,” said Plarium CEO Aviram Steinhart. “The acquisition is a significant addition to our portfolio of world-class studios. Combining the game development infrastructure and marketing capabilities of Plarium with the talent of Futureplay will allow us to further expand and diversify our game portfolio.
The two companies will work side by side; share knowledge, expertise and resources to expand Futureplay’s existing game catalog and introduce new titles to the casual space.
“Plarium will focus on investing in Futureplay, enabling it to accelerate its growth and footprint in the Finnish gaming market, which is well recognized as a global hub for top gaming talent,” said Steinhart. “We see Futureplay as a talented and ambitious team to involve for the long term, as the two companies share a similar culture and vision. ”
The two companies are well positioned to grow faster together. Futureplay has released six games that have been played by over 140 million users, and grown its social media and community channels to 2.1 million subscribers.
“We look forward to growing and learning from Plarium’s expertise as veterans of the mobile gaming market,” said Jami Laes, CEO and co-founder of Futureplay. “This collaboration will help improve our existing games and bring new offerings to our players. Beyond the resources and talent provided by Plarium to help us create even better gaming experiences for our players, we share a similar vision of sustaining a creative development environment where business growth does not prevent never our passion to simply create games that we want to play.
Plarium Global Ltd. is dedicated to creating the best mobile and PC experience for its community of over 390 million hardcore and casual gamers worldwide. Our diverse portfolio includes over 20 games ranging from hardcore RPGs to casual adventures, with acclaimed titles such as RAID: Shadow Legends, Vikings: War of Clans, Lost Island: Blast Adventure and the Stormfall franchise. The App Store and Google Play regularly offer our games, with Facebook twice recognizing us as one of the best hardcore Facebook developers. Plarium employs more than 1,600 specialists at its head office and in eight development offices and studios in Europe and the United States. Our games are available on iOS, Android and PC. They are also available through Plarium Play, our game launcher optimized for PC and Mac gamers. Plarium is a wholly owned subsidiary of Aristocrat Leisure Limited (ASX code: ALL). Visit www.plarium.com for more information.
Aristocrat Digital is the free digital and social games company of Aristocrat Leisure Ltd (ASX: ALL). Aristocrat Digital is a leading publisher in the Western Tier 1 mobile markets, with approximately 2,300 employees worldwide at more than 14 locations and a diverse portfolio of successful game titles. Aristocrat Digital comprises three major operating companies; Plarium Global, Product Madness and Big Fish Games, and boasts leading creative talent, live operations and marketing capabilities, along with a strong commitment to invest in innovation and growth. Citi served as financial advisor to Aristocrat. For more information, see www.aristocrat.com.
Futureplay was founded in early 2015 by a team of five Finnish gaming veterans who shared a vision to transform the way mobile games are played around the world. Based in Helsinki, the company has grown to more than 38 people, releasing six titles that have been played by 140 million people worldwide. Futureplay is focused on creating beautifully designed mobile games that are accessible and easy to play, including their catalog of inactive games. Idle Farming Empire, Idle City Empire, Idle Crafting Empire and Idle Tuber Empire. Futureplay MOCCA (Massive online casual competition arena) Game, Battlelands Royale, was the first of the truly mobile-designed battle royale genre that became a worldwide hit and was named one of Google Play’s best games of 2018. For more information on Futureplay, visit, www.futureplaygames.com.