Video game

Amazon-Published ‘Lost Ark’ Video Game Sets Steam Records in First Week After Release

(lost ark screenshot)

The online game recently released by Amazon lost ark broke multiple playtime records on the Steam digital storefront.

lost ark, developed by Smilegate RPG, is a massively multiplayer online role-playing game (MMORPG) that was originally launched in South Korea in late 2019. Players enter the world of Arkesia as young warriors, mages, artists martial artists and magic users, who ‘I was chosen by prophecy to search for artifacts capable of saving the world from an awakening force of chaos.

When launched on February 11, lost ark quickly climbed the Steam charts to an all-time high of 1,325,305 players on February 12, as shown by independent trackers like SteamDB.

This is the second highest number of concurrent players ever tracked on Steam, behind the record of 3.26 million set in 2018 by PlayerUnknown’s Battlegrounds, and the highest period for any MMORPG on Steam. It also did lost ark the most played game on Steam within 24 hours of its debut.

Additionally, lost ark was popular among live streamers and their audiences on Amazon’s Twitch online streaming platform. During the game’s launch window, according to Amazon’s internal numbers, lost ark reached 1.2 million concurrent viewers watching 59.9 million hours of content across more than 112,000 total streams.

“Our goal is to become the most customer-obsessed company in games, for both gamers and developers,” Mike Frazzini, vice president of games at Amazon, said in a press release.

« lost ark is our first externally developed game, and we’re very encouraged by the early reception from players, and to be able to tap into the best of Amazon – from Prime Gaming and Twitch, to Amazon retail and more – to help the game to reach and delight a massive audience of gamers around the world.

(lost ark screenshot)

Although the numbers speak for themselves, lost arkThe success of comes with a few caveats. Several of the biggest names in the MMORPG genre use their own distinct digital storefronts (World of Warcraft, Guild Wars 2) or split their player population across multiple different platforms (Final Fantasy XIV, Destiny 2).

As such, lost ark faces limited competition. Steam’s previous MMORPG concurrent user record holder is actually Amazon’s New world, which reached just over 913,000 concurrent players right after its launch in September.

lost ark also costs nothing to play, which will always be a boost for the number of users of any game. You can download and run lost ark for free, and all of its in-app purchases are optional, such as “Starter Packs” which offer large amounts of in-game currency and a month-long “buff”, Crystalline Aura, which makes your character’s life a little easier. The most expensive bundle also includes several cosmetic bonuses, like special character costumes and a special warhorse mount.

Even so, it should be noted that lost ark, to like New world, comes out at the right time. As PC Gamer suggests, lost ark is as much a hack-and-slash dungeon crawler (think Diablo) because it’s a traditional MMORPG, and it does an adequate job of balancing the strengths of both genres at once.

Fans of addictive PC action RPGs don’t have much else to get excited about lately, other than expansions for way of exile, so many people could have migrated to lost ark just to scratch that same “murder entire hordes of monsters at once” itch.