Consumer spending on mobile games with an “impostor” theme saw immense growth in the United States for the first half of 2021.
According to Sensor tower, gamer spending on impostor-themed games was the fastest growing of all themes, increasing 2,554%, almost 26 times, year-over-year for the first half of 2021.
At $ 8.4 million, the genre was largely led by genre pioneer Among Us by Innersloth, who made up 94% of the overall figure.
The impostor theme has proven to be influential outside of the mobile space, most notably with the recent addition by Epic Games of an impostor game mode to Fortnite.
The second fastest growing theme was Fashion / Aesthetics / Hair which saw a 441% increase to $ 170 million.
The fastest growing gaming setting was science fiction, with a 36% year-over-year increase to $ 1.2 billion.
This increase was supported by Star Trek Fleet Command (Scopely) and State of Survival (FunPlus).
There is an impostor among us
The theme that generated the highest player spend in 1:21 was money / treasure, followed by empire building and then the table.
Games with a historical setting followed the sci-fi, seeing gamer spending rise 29.4% year-on-year to $ 651.7 million. High fantasy games experienced the third highest revenue growth of the period, with player spending reaching $ 2.8 billion, a 25.6% increase year-over-year.
Overall, the game setting that generated the most player spend was modern with games such as Homescapes (Playrix) and Garena Free Fire (Garena). High fantasy games follow in second place and cartoon fantasy in third place.
Earlier this year, Among Us’s “Werewolf Among Us” clone had reached 663,000 downloads within three months of its launch, racking up over 100,000 in a single day, further highlighting the influence Among Us has brought to the genre. .