Acquisition creates opportunities to expand new sports shock experiences with the talented Playdemic team
REDWOOD CITY, California and DALLAS, September 20, 2021– (COMMERCIAL THREAD) – Today, Electronic Arts (NASDAQ: EA), AT & T * (NYSE: T) and WarnerMedia announced the completion of EA’s acquisition of Playdemic, Ltd. by Warner Bros. Games for $ 1.4 billion in cash, subject to customary purchase price adjustments.
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Playdemic is a leading mobile gaming company known for its award-winning Golf Clash game that allows players around the world to compete against each other in real time. With over 80 million downloads worldwide to date, Golf Clash is one of the leading mobile games in the US and UK. This acquisition is part of Electronic Arts’ mobile growth strategy focused on delivering new interactive entertainment for its network of nearly half a billion players around the world.
“We are delighted to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports,” said Andrew Wilson, CEO of Electronic Arts. “The addition of the amazing Playdemic team not only adds to the strength of our mobile teams globally, but also continues our expansion and investment in UK-based talent. With Playdemic now part of Electronic Arts, we are thrilled to bring even more amazing and innovative mobile games to diverse audiences across the world. “
With the addition of Playdemic, Electronic Arts’ portfolio now covers more than 18 top live mobile services in fast growing genres, including lifestyle, casual, sports and mid-core games. Playdemic’s successful track record in creating innovative gameplay and solid live services, combined with Electronic Arts’ leading intellectual property in sports and beyond, creates exciting growth opportunities.
“It’s an exciting day for Playdemic as we are part of the Electronic Arts family,” said Paul Gouge, studio manager at Playdemic. “I am proud to bring the incredible talent that exists at Playdemic into the EA business, both to continue to build on the incredible success of Golf Clash and to create new games, which we believe can be even more effective at entertaining and engaging audiences globally. “
As mobile continues to be the world’s largest and fastest growing gaming platform, this acquisition is another step in Electronic Arts’ strategy to maintain leadership in sports and entertainment. mobile expansion. With the additions of Codemasters, Glu Mobile, Metalhead Software, and now Playdemic over the past year, EA continues to bring together talented teams, industry-leading franchises and IPs, along with innovative technology to deliver incredible experiences that connect hundreds of millions of players together. stake.
About electronic arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for consoles, mobile devices and personal computers connected to the Internet.
In fiscal 2021, EA reported GAAP net sales of $ 5.6 billion. Based in Redwood City, California, EA is recognized for a portfolio of high quality, critically acclaimed brands such as EA SPORTS ™ FIFA, Battlefield ™, Apex Legends ™, The Sims ™, Madden NFL, Need for Speed ™, Titanfall ™ and F1 ™. More information on EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and are used with permission. .
About Warner Bros. Games
Warner Bros. Games is a leading global publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, portable, mobile and PC games for internal and third-party game titles. . Additional information on Warner Bros. Games are available on www.warnerbrosgames.com.
* About AT&T
AT&T Inc. (NYSE: T) is a diverse global leader in telecommunications, media and entertainment, and technology. Consumers and businesses have over 225 million monthly subscriptions to our services. AT&T Communications provides mobile and broadband entertainment and communications experiences to more than 100 million US consumers. In addition, it offers highly secure broadband connectivity and intelligent solutions to nearly 3 million business customers. WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, and Turner Classic Movies. Xandr, now part of WarnerMedia, provides marketers with innovative and consumer-relevant advertising solutions around premium video content and digital advertising through its platform. AT&T Latin America provides pay television services in 10 countries and territories in Latin America and the Caribbean and wireless services to consumers and businesses in Mexico.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand, not by AT&T Inc. Additional information is available at about.att.com. © 2021 AT&T Intellectual property. All rights reserved. AT&T, the Globe logo, and other marks are intellectual property trademarks and service marks of AT&T and / or AT&T affiliates. All other trademarks contained in this document are the property of their respective owners.
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