Mobile game

Embracer Group acquires mobile game developer Jufeng Studio and eight mobile titles

STOCKHOLM, October 14, 2021 / PRNewswire / – Embracer Group AB (“Embracer”), through its wholly-owned subsidiary DECA Games, has acquired Gaea Jufeng’s mobile studio and its six titles. Thanks to the acquisition, DECA Games gains access to a talent base in China, laying the foundation for future growth in the Asia-Pacific region.

DECA Games has also acquired two mobile titles, Hero Hunters and Killshot Bravo, from Hothead Games Inc. DECA Games internal studios at Europe will continue the live operations and development of these two titles.

During the July quarter to September 2021, the eight titles acquired in total amounted to approximately 150,000 DAU and 800,000 MAU. Total gross income for the period was approximately 50 million Swedish kronor. Revenues will be included in Embracer’s accounting from October 2021.

“DECA has taken an important step in the implementation of our asset management and M&A strategy. We have acquired eight long-standing and beloved titles and added a talented team experienced in live operations and international mobile publishing. I am delighted to continue to grow. our portfolio and explore other opportunities in Asia where the talent and market for mobile games overtakes the rest of the world. “says Ken Go, CEO of DECA Games

Background and rationale for the acquisition of Jufeng

The Jufeng Studio, is a mobile studio founded in 2015, based in Beijing, China and previously owned by Gaea. Jufeng currently has a team of 50 people. The acquisition of Jufeng Studio gives access to an attractive talent base in China and lay the foundation for future growth in the Asia-Pacific region.

Jufeng Studio will operate as an independent studio within DECA Games and will retain its current leadership. Gaea’s co-founder and chairman, An An, will join as CEO of the new China and lead mergers and acquisitions efforts in the Asia-Pacific region for DECA Games. The studio is located in that of Beijing central business district. The studio will initially focus on the live operations of the six existing IPs. Over time, additional IPs will be added to Jufeng’s portfolio, both through acquisitions and in-house development.

All six titles were initially developed and released by other studios, then acquired and developed by Jufeng Studio. All of them are geared towards the global market, with over 99% of revenue coming from markets outside of the Asia-Pacific region. The titles are strategy and RPG games for mobile and include Castle Age, Underworld Empire, Elves vs Dwarves, Dragons of Atlantis, Kingdoms of Camelot: Battle for the North and Heroes of Camelot.

“Jufeng Studio is a perfect fit for DECA Games and its global user base and the longevity of its games. GAEA and DECA Games will seek more strategic collaboration opportunities in the future, particularly in the Asia-Pacific region through the growth in mergers and acquisitions. ” says An An, president of GAEA.

Purchase price

The parties have agreed not to disclose the specific transaction terms for commercial reasons. The terms and conditions of the acquisition are consistent with previous similar Embracer transactions.

For more information, please contact:

Lars Wingefors, co-founder and CEO of Embracer Group AB
Phone. : +46 708 47 19 78
E-mail: [email protected]

Ken Go, CEO of DECA Games
Phone. : +44 7449 354565
Email: [email protected]

About the Embracer Group

Embracer Group is the parent company of companies that develop and publish PC, console and mobile games for the global gaming market. The group has an extensive catalog of over 240 owned franchises, such as Saints Row, Goat Simulator, Dead Island, Darksiders, Metro, MX vs ATV, Kingdoms of Amalur, TimeSplitters, Satisfactory, Wreckfest, Insurgency, World War Z and Borderlands, among many others.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eight operating groups: THQ Nordic, Koch Media, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment and Easybrain. The Group has 81 in-house game development studios and employs more than 8,500 employees and contract workers in more than 40 countries.

Embracer Group shares are listed on the Nasdaq First North Growth Market Stockholm under the symbol EMBRAC B with FNCA Sweden AB as approved advisor; [email protected] + 46-8-528 00 399.

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SOURCE Embracer Group AB


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