Intrusive ads can be a lot to ask from gamers as they interrupt the gaming experience and could deter gamers from playing. Ads are the most reliable source of income besides having a premium version of the game. Therefore, advertising on mobile games is very important but it should be done with care and wisdom. Here are some of the most effective mobile game ads that can be designed to be unobtrusive and easy on users.
Reward mobile game ads
Developers of mobile game applications have found a very simple yet effective strategy to monetize their software using ads. Many games now have life for characters and if they run out, they either have to wait or buy items to revive themselves.
Some players will not budge by purchasing the Stimulus Kits or upgrading to the premium version, which rewards the mobile game announcements Come in. Using data recovery protocols, you can retrieve user preferences using AI-based systems to display personalized advertisements on various platforms and in-game. After watching an advertisement, the user will be able to revive with a full life or health bar.
Timing is very important when it comes to advertising, as disrupting gameplay may not be the best method to get the user’s attention. Interstitial ads help fill this gap by carefully scheduling the display of ads. For example, once the user has completed a level in a game, displaying an ad at that point before they move on to the next can be very effective.
Interstitial ads are a very effective way to monetize the game without being too intrusive for end users. Also, even when using this type of ad, try not to put it in the user’s face, but be natural and avoid displaying the ad frequently.
Dynamic ads are the most popular ad types that can be updated in real time using AI based personalization etc. A great example of dynamic ads includes banners, pop-ups, and full screen ads in-game. The latter two might not be the best choice for dynamic advertising, especially when viewed during gameplay.
You can use a banner ad to grab the attention of users, especially if it’s something they’re really interested in. Contextual and full screen ads can be effective if implemented in interstitial capacity. However, it all depends on the design of your game and how the ads are best suited, as some games may allow in-game interruption, but others not.
Static ads are a little different type of advertising that are less common and may not generate as much active income. Unlike dynamic ads, static ads cannot be updated in real time. Additionally, game developers cannot customize the content of an ad.
Adidas billboards in FIFA games are a good example of this. Additionally, Pokemon Go has partnered with Starbucks by directing users to nearby cafes. Static ads are usually limited to one brand most of the time, but it is also possible to make a deal with multiple companies.
Effectively implement advergaming
Advergaming can be likened to static advertising, as the promoted products cannot be updated in real time. In most cases, the products being promoted are only changed if an update or a new version of the game is available. The advertised products are carefully integrated into the game through an actual use case.
For example, games can promote sneakers worn by game characters. Alternatively, sports racing games can subtly promote certain vehicle models and product lines. The possibilities for effectively implementing advergaming are limitless, especially in games that mimic real life scenarios.
Key to take away
Advertising in mobile games can be a very effective way to increase brand visibility, but it’s important to play your cards wisely. By creating a pleasant experience by making the ads less intrusive, you can effectively monetize a gaming app. You can decide what kind of mobile gaming app ads you will use from the popular ads mentioned above. Also consider the type of game and its genre before deciding on an ad monetization strategy.