Two years after the release of the massive hit, Genshin Impact has amassed a cumulative revenue of $3.7 billion, making it the 3rd highest in the world.
According to a graph recently published by Sensor Tower, a digital market analysis company, Genshin Impact remains the 3rd most profitable mobile game in the world. The only two games that sit above are PUBG (PlayerUnknown’s Battlegrounds) Mobile, which has racked up $4.9 billion over the past two years, and Honor of Kings, which has raked in $5.5 billion. Game titles sit at number 2 and number 1, respectively. Both games are also from the same gaming giant, Tencent Games.
Genshin Impact was released on September 28, 2020 and is recently celebrating its 2nd anniversary. The game is developed and maintained by miHoYo and Shanghai Miha Touring Film Technology Co., Ltd.
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Global player spending in Genshin Impact
Sensor Tower’s report says it doesn’t include revenue from third-party Android stores in China and other regions. However, outside of China, the game ranked 2nd in spending by mobile game players. It has earned a total of $2.5 billion internationally through the App Store and Google Play. He replaced the classic Candy Crush Saga at No. 3 with $2.3 billion in revenue. The game was developed by King. Sitting at the top is Roblox of Roblox Company with $2.5 billion.
Of the point of view of the players, the biggest difference between Genshin Impact and main competitors is that it has established itself as a gacha game.
In the list of games that use gacha monetization to generate revenue, Sensor Tower confirmed that the game has established itself as the top-grossing mobile title in the world for the past two years. Below is Rise of Kingdoms with $1.7 billion and Three Kingdoms Strategy with $1.7 billion. The game titles are number two and number three respectively.
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Some of the reasons for MiHoYo’s success Genshin Impact can be attributed to many factors. On the one hand, it had the biggest global launch of any Chinese game with over 21 million pre-registrations, as it maximized the possibility of gaining players through cross-platform. It was available for PC, PS4, and mobile devices when it was released. According to the same Sensor Tower report, the game has been downloaded a total of 17 million times in the mobile version alone.
According to the second graph from Sensor Tower titled Genshin Impact Global player spending by quarter, the second quarter of 2021 was the lowest the game has ever seen in terms of revenue. It dropped over $150 million from Q1 to Q2 of 2021. After that, gaming recorded its highest aggregate revenue, nearly doubling revenue from Q2 to Q3 of 2021.
The same report mentions that China has consistently ranked number 1 in player spending market in the mobile version of the game in its first two years. In this country alone, the game generated $1.2 billion, or about 33% of total revenue with only trusted iOS and Android stores outside of China. The second highest paid players are in Japan. The country accounts for around 24% of the company’s revenue. A little behind, the United States is the third highest paid player with 17%.
Genshin Impact is an Action Role-Playing Game developed by miHoyo, also known as HoYoverse. The game is available for PC, PS4, PS5, iOS, and Android, while a Nintendo Switch release is currently in the works.