Ron Curry, CEO of IGEA, said New Zealanders have long loved video games and continue to embrace games in all formats.
“According to our Digital New Zealand 2022 report, over 3.7 million New Zealanders play games. Games are played not just for fun and entertainment, but also for social connection and education, sales to consumers increasing accordingly,” he said.
“Playing games is part of the daily life of the majority of Kiwis.”
IGEA works with data providers who source from GSD and Newzoo consumers, the company said.
GSD reports major publisher and hardware sales in physical and digital format across many international markets, while Newzoo reports global game sales data.
Tom Wijman, head of market analysis and forecasting at Newzoo, said Aotearoa’s market for digital games on PC and consoles grew again year-on-year to $225 million.
“The growing install base for game consoles along with new lockdown measures are driving overall sales growth for 2021.
“The mobile games market has grown faster than any other segment, but unlike the global average, New Zealand’s PC and console markets are still larger than its mobile market,” he said.
Aidan Sakiris, ANZ territory manager and principal analyst at GSD, said the growth in video game spending in 2021 was driven by a “significant increase” in hardware sales.
“This was largely due to the increased availability of the PlayStation 5 and Xbox Series X and S throughout the year, but also the growing relevance of Nintendo Switch in the New Zealand market,” a- he declared.
“Software charts include new releases, including FIFA 22 and far cry 6 as top performers, but also select titles typically sold alongside new hardware purchases such as Spiderman: Miles Morales on PS5 as well as Assassin’s Creed Valhalla.”