french fashion brand Louis Vuitton launch a mobile game with NFT.
Scheduled to launch on August 4, 2021 for iOS and Android devices, Louis The Game will be part of the company’s celebrations for the 200th anniversary of its founder’s birth.
Players will take control of her wooden doll mascot, Vivienne, through various adventures. It will follow the story of how Vuitton moved to Paris at the age of 15, apprenticed at a trunk maker, and created his own fashion empire, which now sells everything from leather goods to shoes. through accessories and clothing.
The game will also feature NFTs although few details have been provided on how they will be accessed. Fashion brands such as Louis Vuitton, Prada, Cartier and Bulgari already share blockchain technology that allows consumers to verify where their purchases are coming from in terms of raw materials and where they are made and sold.
A growing union
Besides the mobile game, other 200th anniversary elements include a fictional novel, an Apple TV documentary, artwork, and a special Veuve Clicquot champagne release.
“Media evolves so rapidly that every time there is a new way to communicate, you have to start your story over again. Generations are now defined by technology, not age,” said Michael Burke, CEO from Vuitton. says WWD.
Louis: The Game is not the first time that the fashion house has been involved in the space of games. Previously, the company created assets for characters in games running from Final Fantasy XIII and League of Legends. It also launched a browser game called Endless Runner on its website in 2019.
More generally, there has been an increasing interaction between games and fashion with Puma sponsoring five esports teams and Gucci launching a gaming arcade within its mobile app.