Mobile game

Magic Awakened mobile game makes big profits

Harry Potter: Magic Awakened has earned a staggering sum in the two months since its release, despite its limited rollout.


Harry Potter Magic Awakened mcgonagall hagrid cgi trailer

Harry Potter: The Awakening of Magic has made more than $ 228 million from the Google Play Store and Apple’s App Store in just two months since its launch on September 9 in select Asian countries. This makes it the biggest Harry potter mobile game launch ever, and is already very close to becoming the highest grossing game Harry potter Mobile title too.

The Harry Potter: The Awakening of Magic the name was first thought to be the title of the leaked RPG which was ultimately revealed to be Hogwarts Legacy. Current Awakened magic is a mobile and PC offering from Chinese developer NetEase that integrates RPG storytelling with card-based combat. The story sees players take control of a fully customizable character, spanning the years at Hogwarts, 10 years after the Battle of Hogwarts that took place at the end of The Deathly Hallows.

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Jam City’s Harry Potter: Hogwarts Mystery is currently the most profitable Harry potter Mobile title to date, having made $ 342 million since its launch in April 2018. If Awakened magic continues to generate profits similar to those it has made since its release, it could become the biggest Harry potter Mobile IP by the end of this year, or the start of the next. Although it made $ 180 million in its first month of release and fell to $ 48 million in October, Awakened magic still has important territories to go out, including Europe and the Americas. So far, these profits have only taken into account Google Play and Apple Store profits from China, Hong Kong, Taiwan and Macau. It’s also worth noting that the $ 228 million does not include profits from third-party PCs or Android stores.

Harry Potter Magic Awakened mcgonagall and customizable character with sorting hat

The huge amount of Awakened magic so far, despite its limited release, may surprise anyone who follows the Niantic news Harry Potter: Wizards Unite to close. The AR Mobile game has only been able to generate $ 39.4 million in lifetime profit since its launch in June 2019. Impressive for a smaller mobile game, but a huge bummer compared to Niantic’s most popular AR game, Pokémon GO, which made $ 1.1 billion in 2021 alone, and more than $ 5 billion since its launch in July 2016.

Unfortunately for the West Harry potter fans, there has been no announcement as to the date Awakened magic will be released in the Americas or Europe. However, NetEase will slowly release it in Thailand, the Philippines, Malaysia, Singapore, Indonesia, Japan and South Korea by the end of 2021. However, those who are disappointed with the lack of information on a western release date might have Harry Potter: Hogwarts Legacy news to come to troubleshoot them.

Harry Potter: The Awakening of Magic is now available for mobile and PC in select Asian countries.

MORE: Harry Potter: Wizards Unite – All About Game Shutdown

Source: GameIndustry


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