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Microsoft is once again changing the design of Xbox / PC gaming boxes

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E3 2021 will take place June 12-15 as a reimagined all-virtual online event. Nintendo, Xbox, Bethesda, Square Enix, Sega, Bandai Namco, Ubisoft, Capcom and others will post new video game announcements, trailers, release dates, and more.

Microsoft is, apparently, in the process of changing the gaming boxes for Xbox titles. Box art seen at Best Buy and other retailers more prominently features compatible platforms while avoiding the embossed Xbox logo that has displayed gaming boxes since the Xbox One launched.

It’s a subtle change, and given the number of full online video game sales today, a change some may not notice for some time. This also seems necessary given that Microsoft supports two consoles, and despite the Xbox Series X backward compatibility, some games are actually only the X series.

Microsoft has long aspired to unify its video game presence under one brand, but it still fails to seal the deal. Xbox games are sold on the Microsoft Store, for example, while PC subscribers browse the Xbox Game Pass library for PC. And let’s never talk about Games for Widows Live, which it took Microsoft two years to finally shut down.

Conclusion for you, the consumer: not much, really. The design change probably means Microsoft is saving a few pennies by stamping the Xbox logo on the top. We are now returning you to your regularly scheduled E3.


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