Microsoft has renamed Xbox Game Pass for PC to more clearly separate the subscription service from its console hardware.
On Thursday, the platform owner announced a name change for the PC version of the service to simply âPC Game Pass,â removing Xbox from the brand name.
Xbox’s PC Game Pass profiles have also been changed to simply âPC Game Passâ on social media.
AmpÃ¨re Piers Holding-Rolls Analyst commented: “I thought it was a joke but no. It makes sense to lose the Xbox for PC users, but you still have Xbox Game Pass Ultimate which includes PC titles and is available for PC users.
Microsoft’s games division has implemented a platform independent strategy in recent years and is committed to releasing many proprietary games on multiple devices.
Differentiating the PC Game Pass brand from Xbox could help signal consumers that they don’t necessarily need to purchase an Xbox to use the service.
With Microsoft reportedly on the verge of shutting down Xbox Live Gold, it is possible that the platform owner will consider integrating all of its paid subscription features into Game Pass.
In 2019, Microsoft started bundling Xbox Live Gold with Xbox Game Pass in the form of Xbox Game Pass Ultimate, which costs $ 14.99 / Â£ 10.99 per month and will also include Project xCloud when it launches in September.
Microsoft has also stopped selling 12-month Xbox Live Gold subscriptions, fueling speculation that long-running service could be repackaged or phased out to coincide with the launch of Xbox Series X this holiday season.
This was further enhanced by the free multiplayer mode of the X series launch game Halo Infinite. Previously, Xbox Live Gold was required to play multiplayer games like Fortnite and Call of Duty Warzone online, which were free on other platforms.