It would be logical to assume that Call of Duty played a significant role in Microsoft’s pursuit of Activision Blizzard. Even after over a century of annual releases, it’s still one of the most popular gaming franchises in the world and a consistent cash cow.
However, Xbox CEO Phil Spencer claimed in an interview with Bloomberg that it was mobile games and, to a lesser extent, PCs that really piqued Microsoft’s interest.
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“Cellphones are the most popular gaming platform in the world. According to Spencer, 1.5 billion people play on mobile devices. -native form there.
We don’t have a lot of creative talents that have produced successful mobile games like games, coming from console and PC.
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If you’ve been in the video game industry a while, maybe too long, you probably know most designers.
So you kind of have an idea of the teams that would fit what we were trying to do. But we’ve actually started negotiations with Activision Blizzard, at least internally, focusing on the company’s mobile and PC capabilities. These are the two topics that really caught our attention.
This is a particularly interesting point as Microsoft’s takeover of Activision Blizzard is widely considered to be in jeopardy due to Call of Duty.
We don’t have a lot of intellectual talent that has produced successful mobile games because games come from consoles and personal computers.
Microsoft recently found itself under pressure to refute Sony’s claims that Call of Duty games are “so crucial they could influence console purchasing decisions.” Given this, it makes sense that Microsoft is trying to minimize Call of Duty’s influence on the negotiation of the deal.
But the money is really in the mobile. In its second-quarter 2022 fiscal report, Activision Blizzard said mobile games contributed $831 million, more than half of its overall sales for the period.