The market for mobile games is large. And as the appetite for games of all kinds on mobile platforms continues to grow, consumer electronics company Huawei wants developers to be even more successful in new markets.
Known for its powerful and adaptable handsets, the company has developed its own operating system, called HarmonyOS, and services known as Huawei Mobile Services (HMS).
At the Huawei 2021 Developer Conference (HDC 2021), the company presented the latest updates to its operating system and explained why it is committed to helping game developers innovate, disrupt and grow. develop by giving them the tools and technology to create unique gaming experiences for players around the world.
In this article, we’ll go over the main takeaways from Tech Sessions Huawei Gaming Sessions – titled “Find your next big win” – including Huawei’s product and service offering, some highlights of recent partnerships with Gameloft and what developers could gain from working with businesses.
How Huawei is positioning itself in the gaming industry
Alexandre Salem, who oversees Global Gaming Partnerships at Huawei, began his session by highlighting the immense surge in interest and users that the entire gaming market saw in 2020. The industry was valued at 175 billion dollars in 2020, mobile gaming being the most dynamic. segment, according to Newzoo. Additionally, 54% of gamers are in the Asia-Pacific region.
“Players want to interact with their favorite franchises on all platforms,” said Salem. “And to have the flexibility to play a game while on the go on a smartphone and continue to play smoothly, at home on a console, tablet or PC.
“Developers, users and regulators are pushing across geographies for more competition and innovation in the application delivery space.”
Newzoo predicts that third-party stores will see their revenue shares drop from 23% in 2020 to 26% in 2024. And due to Huawei’s strong position in consumer electronics globally, Salem believes it is well positioned to help game developers reach millions of new users. .
Huawei has a global install base of 730 million smartphone users and continues to grow with the releases of its popular P50 and Nova series. It is a major player in the smartwatch category, and over the past five years it has diversified into the PC and TV markets, including producing a dedicated gaming screen.
Along with its competitive hardware offerings, HarmonyOS and its core suite of services are integral to its business, so much so that Salem has said it is transforming “from a device brand to an ecosystem brand.”
And that’s where the games come in.
Play with Huawei
“One of our underlying priorities is to offer a greater choice of domestic and global applications to Chinese consumers. And that’s why we offer extensive assistance to foreign developers looking to enter China, ”Salem explained.
“We have helped over a thousand foreign game developers to enter the growing mobile economy in China over the past 12 months. Our large user base in the Chinese market and our in-depth understanding of the application market National and user characteristics also mean that we can help international developers identify obstacles and challenges accurately and efficiently. “
For developers, this support can be categorized in three ways: Policy Advice, Product Localization, and Marketing and Monetization. Huawei’s global support teams can help with licenses and permits, data privacy, tax compliance, marketing services – which include its app store, AppGallery and ad network, Huawei Ads – testing capacity and, of course, development assistance when integrating with its HarmonyOS and HMS (Huawei Mobile Services) platforms.
“At Huawei, we are very happy to be able to provide a full service to help our partners achieve their business goals. Whether it’s entering a new market, expanding to a new demographic of gamers, or empowering developers to create new and truly unique gaming experiences. said Salem.
Two notable examples of development partners that Huawei has recently worked with are Gameloft and Nordeus.
Gameloft has released more than 11 games on Huawei’s platform so far, including Asphalt 9 Legends, March of Empires, War Planet Online and Dragon Mania Legends. Their close partnership created a console-like gaming experience for consumers and resulted in a more than 70% increase in downloads in the first three months of launch. Huawei has also worked with the developer to help create specific gaming experiences for its flagship foldable phone, the Mate XS, including a second-screen map for the Asphalt 9 Legends racing game.
Nordeus is the Serbian developer of the Top Eleven football management simulator and was recently acquired by Take-Two. The developer brought their free soccer game to AppGallery last summer and received strong support from Huawei in the form of proactive tech support for pre-launch integration and post-launch updates, campaigns. monthly joint promotional and integration with Huawei payment. and advertising platforms.
These are just a few of the developers and publishers that Huawei has partnered with. Major mobile studios, including Playrix and outfit7, have all started bringing their titles to AppGallery.
“What characterizes Huawei is also the fact that we do not view our partners in a monolithic way,” added Salem. “For us, there is no universal philosophy. We try to develop tailor-made strategies to maximize the interests of our partners. This is reflected in our organization, with local support to complement our global scale. . We have, for example, a local operational team in over 50 countries. “
The latest news from HarmonyOS and HMS
We have already mentioned Huawei’s operating system and services, but let’s highlight a few key things about them.
The latest release, HarmonyOS 3, premiered at HDC 2021, and Huawei focused on improving system performance, development tools, and making it easier for studios to develop once and deploy to multiple devices.
“AppGallery has 10 years of distribution experience in China and is one of the largest app distribution platforms in the country.
HMS Core 6 is the latest version from Huawei for its basic services. These include AppGallery, Petal Search, Petal Maps, HUAWEI Ads, and other apps that are at the heart of the native interconnectivity between all of Huawei’s devices and its digital services. New audio and video editing tools, copyright protection and e-CNY payment are part of the updates to the HMS suite.
Huawei’s app marketplace, AppGallery, is available in more than 170 countries and regions, and now has more than 560 million monthly active users worldwide.
The growing strength of AppGallery is a tangible reason game developers are embracing what this brand has to offer.
“One of our unique strengths is our presence in the Chinese market, the main one in terms of player base and revenue globally,” said Salem.
“In China, we have the largest smartphone installation base, with 38% market share. We are the number one in portable devices. And Huawei continues to be innovative in the tablet and PC categories, where we rank second.
“AppGallery has 10 years of distribution experience in China and is one of the largest application distribution platforms in the country. We are therefore well positioned to help international developers unlock business opportunities and succeed in expanding Chinese markets.
Salem said Huawei is happy to collaborate with all segments of developers to help them achieve further success in its core markets and beyond.
“By working with Huawei, we can help you find the best way to reach gamers and expand your reach into other regions critical to growing your users and your revenue,” he said. .
“We are very grateful to our partners who have posted thousands of amazing games on AppGallery. Great new games are being developed every day and we believe there are great things to be shared with the world. So join us. “
You can learn more about Huawei’s software updates and watch its development sessions in by visiting the HDC 2021 landing page.
You can also consult the the latest games available on AppGallery here.