In 2023, the app-based mobile games market in Nigeria is estimated to be around $126 million. But globally, mobile gaming revenue is expected to reach $164.10 billion before the end of 2022. In Nigeria, mobile gaming segment revenue is expected to reach $30.91 million in 2022 as it is expected to to show an annual growth rate (CAGR 2022-2027) of 8.14 o cent, which gives a forecasted market volume of $45.72 million by 2027. In the mobile games segment, the number of users is expected to reach 104.9 million users by 2027. User penetration is expected to be 33.4% in 2022 and reach 42.8% in 2027.
In global comparison, most revenue will be generated in China ($47,220.00 million in 2022). According to estimates from our Statista Digital Market Outlook, the average revenue per user (ARPU) in the mobile gaming segment is expected to be $0.43 in 2022, while in 2021 a 45.7% share of users was in the high income category. band. The number of mobile gamers increases in proportion to the penetration of Internet users. In January 2022, Nigeria had over 109 million internet users – the highest number reported in all of Africa. Egypt ranked second with over 75 million users. The majority of web traffic in key digital markets in Africa came from mobile devices – in Nigeria, one of the countries with the highest number of internet users in the world, 82% of web traffic was generated via smartphones and about 16% via PC devices. .
This is partly because mobile connections are much cheaper and don’t require the infrastructure needed for traditional desktop computers with fixed Internet connections. Mobile gaming has invaded the lives of millions with on-the-go entertainment and a wide range of genres where something can be found for every type of gamer. In 2021, mobile was the most profitable gaming segment, ahead of console and PC. While there were 1.7 billion mobile gamers globally in 2021, that number is expected to exceed 2.2 billion in 2025. figures which should increase from 109 billion dollars to 160.6 billion dollars over the same period. While many of the major game companies in China are mobile-focused, the biggest names in mobile games in Japan include traditional publishers Bandai Namco, Square Enix, Capcom and Konami.
. These long-established console and online game companies have also successfully begun publishing mobile game content – in fiscal 2021, Capcom’s mobile game sales were $6.5 billion. yen, compared to 4.4 billion yen in 2020. DeNa, LINE Corporation, Aniplex Inc., CyGames and GungHo Entertainment regularly compete for the title of the most profitable mobile game publisher in Japan. South Korea has an internationally renowned online gaming scene and its mobile gaming market is growing rapidly. In 2020, leading video game publisher NCsoft generated approximately 1.68 trillion South Korean won from mobile game sales, up from 979 billion South Korean won in 2019.
This represents a growth of 72% year over year. Mobile games accounted for more than two-thirds of the company’s total sales. NCsoft’s biggest Korean competitor, Netmarble, generated approximately 2.49 trillion South Korean won in operating revenue in 2020. Netmarble’s top mobile games include Lineage 2 Revolution, Fate/Grand Order and Ni no Kuni: Cross World. Other major mobile game publishers in South Korea include Kakao Games, Mobirix, and Com2uS. Overall, video games have become the most lucrative media segment by revenue over the past few years. 2022 will see the market grow to over $196 billion, according to Newzoo estimates, with $104 billion generated from mobile games alone.
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