Pc game

Niko Partners: The Chinese mobile and PC games market will reach more than 55 billion dollars in 2026

China’s video game market will exceed $55 billion by 2026, according to the latest Niko Partners report. Analysts expect mobile to still account for the vast majority of total revenue, with the number of domestic players reaching 730 million.

Key points to remember

  • Mobile and PC gaming revenue in China reached $45.49 billion in 2021, up 5.5% year-on-year.
  • The market is expected to grow at a compound annual growth rate of 4% over the next five years, to reach $55.23 billion in 2026.
  • Mobile will represent 40.53 billion dollars, or 73.3% of total turnover.
  • According to Niko Partners, there were 706 million plays in China last year (down 3.7% year-on-year). This number will increase to 730 million players by 2026.

Image credit: Niko Partners

  • Analysts cite young gamers leaving the market due to restrictions put in place by the Chinese government last year, including reducing playing time in online games for minors to just three hours a week.
  • ARPU (average revenue per user) will increase from $64.4 in 2021 to $75.6 in 2026.
  • In 2021, Chinese game companies achieved a total overseas revenue of $17.3 billion on mobile and PC. This figure is expected to reach $26.4 billion by 2026.