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Now.gg, a sister company of Android-PC game company BlueStacks, has launched a mobile cloud platform to expand the reach of game developers, and now it is adding generous revenue split and NFT monetization for developers.
Now.gg, based in Palo Alto, Calif., Has launched a mobile cloud platform for game developers called Platform as a Service (PaaS). It targets the challenges of game developers, including accessibility, sharing, and monetization. It’s new payment platform is available now.
While most platforms charge a 30% royalty for game hosting, Now.gg only takes a fraction of that amount as a fee. And it introduced a cloud payments and non-fungible token (NFT) -based monetization model for cloud mobile games and Apple and Google app stores.
NFTs use the transparency and security of the blockchain digital ledger to authenticate unique digital items. Now.gg said its NFT-based monetization, through an NFT Marketplace, NFT Gift Cards, and NFT game fan art, creates new revenue opportunities for game developers from currently non-paying users.
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âThe two main trends impacting game developers are the rise in customer acquisition costs, triggered by IDFA, and the explosion in the volume of NFT transactions,â said Rosen Sharma, CEO of BlueStacks and from Now.gg, in a statement. âFor example, the volume of NFT transactions exceeds $ 4 billion per month, which, in annualized terms, represents about half of the global mobile market. This kind of pull is mind-blowing and just shows how much money is left on the table for developers, who deserve a new model. Mobile cloud dramatically increases developer margins and introduces new NFT-based monetization channels. We believe this will become a much bigger monetization opportunity than current models of apps and app stores. This kind of room for development and freedom for the user is transformative – it’s the real future of the game. “
Now.gg is on track to have over a billion minutes of games played on its platform over the course of the year and with the addition of cloud payments, developers can dramatically increase their opportunities while delivering new and unique ways for players to buy and trade NFTs.
Now.gg cloud payments were developed in response to the surge in the international popularity of mobile games, low-margin app store policies, and the explosion in NFT trading. Although the mobile gaming market is expected to reach $ 29.1 billion in 2022, only 5% of mobile gamers today make in-app purchases, leaving a lot of money on the table for developers.
Cloud top-up payments dramatically increase the margin of these paying users. After game developers integrate now.gg cloud payments, players go to the game developer’s website to make an additional payment, using real money or crypto currencies like Bitcoin, Ethereum, Doge and TTCoin.
The NFT market is targeting the 95% of non-paying users currently, unlocking a whole new source of revenue for game developers. The Marketplace allows users to buy, trade, and hold digital collectibles. This combination of higher margins and new revenue streams is not possible with current App Store policies, returns the opportunity to the developers and adds more value to the player.
How Now.gg works
Now.gg allows game developers to publish games directly to the cloud. This means that the games are accessible from any mobile device, regardless of storage, device or regional constraints. And that means billions of people with low and mid-level smartphones will be able to access high-performance games without lag or loss of resolution, Sharma said in a previous interview with GamesBeat. Gamers also won’t have to choose between their favorite storage games and apps.
Their gaming communities can play games on any mobile device or operating system, share games instantly on the social networks they already use, and make in-game purchases through the payment channels they have. already.
Sharma said Campbell, Calif., Based Now.gg is focused solely on the mobile cloud so it can deliver software as a service. It’s possible now because the Arm-based hardware in mobile smartphones is finally the same as the Arm-based servers that are just starting to be used in data center servers.
Today, almost 40% of mobile phones cannot keep up with the games and 60% of smartphones in the global market are low or mid-range and cannot handle the compute, storage and performance games, Now.gg said. By removing the friction previously associated with mobile gaming, it is now possible to bring the next billion users into the game.
Plus, Now.gg makes games shareable instantly by clicking a link. Instead of waiting for tedious downloads and installations, gamers can immediately share, click, and access games. Users simply click on the link to instantly play the game and make in-app purchases – no downloads or installations are necessary until they’re ready to engage. They can play on third-party apps like Discord and Snapchat without leaving the platform.
Game developers can monetize their new users with the mobile cloud without resorting to credit cards. Forty-five percent of all online purchases are made through digital wallets and this amount is expected to reach 51% by 2024. Now.gg gives gamers the freedom to pay through the digital payment channels they already have in the cloud, like digital wallets, cryptocurrency or the top of the game. -UPS. This will allow game developers to attract many more new users and also increase their margins.
And under the new plan, game developers can keep 95% of the revenue.
Now.gg is powered by its proprietary distributed Android stack on Arm servers called NowCloud OS. This makes it easy for game developers to activate their existing Android apps for the cloud and build a native cloud in the future. This allows Now.gg to adapt to the characteristics of endpoint, bandwidth and latency constraints and optimize cloud cost performance. Game developers around the world simply need to host their game on the Now.gg cloud and post the link on their websites to provide global access to their games.
Now.gg started around 2017, and now it’s starting to take off. Now.gg shares a parent company with Thu.tv, the largest AI-powered mobile esports platform, and BlueStacks, the largest Android gaming platform for PC and Mac.
To support Android apps, NCOS created Distributed Android, where the Android stack could run distributed on heterogeneous NCOS nodes. Additionally, Now.gg is actively working with game developers to add support for next-generation cloud native games, as well as with ARM, AWS, and Nvidia to create the next generation of cloud hardware for this use case. .
âThe profile of a mobile gamer is undergoing a generational transformation – who plays mobile games, where they play and how they play is constantly changing,â Bai Xue, producer at Perfect World, said in a statement. âNow.gg’s cloud payments not only offer a new revenue stream for developers, but also introduce more meaningful ways to engage non-paying customers. We pride ourselves on providing a unique and valuable experience for our customers and with now.gg cloud payments, everyone wins.
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