Mobile game

Playstudios acquires the rights to develop the new mobile game Tetris


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Developer Playstudios today announced that it has acquired the rights to create Tetris games for mobile devices through a strategic partnership with The Tetris Company.

Las Vegas-based Playstudios assumes the exclusive and multi-title rights to develop and publish Tetris on mobile devices. According to Playstudios, it will resume work on the current Tetris app, which was developed and published by N3twork. This version of Tetris has generated over 30 million downloads to date.

Maya Rogers, President and CEO of Tetris, said in a statement, “Playstudios’ expertise in developing and operating compelling and beautifully executed games in addition to their unique loyalty marketing platform makes them a partner. ideal for creating a richer and more engaging experience for our loyal Tetris fans old and new. We are convinced that Playstudios will be a wonderful steward of our brand.

Playstudios is working on a new version of the iconic title, which “will take inspiration from major casual game formats and embody new features and mechanics that will usher in a new era for Tetris on mobile.” This release will integrate Playstudios’ own PlayAwards loyalty platform, a system that allows users to redeem points earned in-game at real locations, such as MGM casinos (the company was backed by MGM).

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CEO Andrew Pascal said in a statement, “Entering the puzzle genre with a legendary brand like Tetris fits our strategy perfectly. This gives us the opportunity to integrate an iconic game into our PlayAwards loyalty program and generate significant growth. “

Playstudios announced earlier this year that it was going public through a SPAC, which it did in the second quarter of this year. At the time, the company was valued at around $ 1.1 billion.

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