July 1, 2022
Samsung Electronics announced on July 1 that its branded Samsung Gaming Hub is now rolling out to all 2022 Samsung Smart TVs. Announced at CES 2022 in Las Vegas, the Samsung Gaming Hub is an all-in-one game streaming platform. one where gamers can discover and play games from partners including Xbox, NVIDIA GeForce Now, Google Stadia, Utomik and, soon, Amazon Luna.
The platform aims to provide more convenient access to all things gaming on Samsung TVs, including the 2022 Neo QLED 8K, Neo QLED 4K, QLED and 2022 Smart Monitor series.
The move underscores the continued shift from packaged media to digital games driven by subscription services.
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“With expanding partnerships between major game streaming services and expert recommendations, gamers will be able to easily browse and discover games from the widest selection available, regardless of platform,” said Won-Jin Lee, President and Head of Services Business Team at Samsung. Electronics, said in a statement.
Powered by its Tizen operating system, Samsung Gaming Hub allows gamers to access online games, in addition to their game consoles and PC, all in one place. Gamers can use their favorite accessories, such as Bluetooth headsets and controllers, with the Samsung Gaming Hub without having to buy new hardware. Additionally, users will be able to access curated recommendations based on the newest and most popular games.
The Samsung Gaming Hub also integrates music and streaming services such as Twitch, YouTube and Spotify. Gamers can get the latest gaming news, watch tutorials, listen to music and podcasts, and view video game trailers.