Mobile game

Scuti Launches Reward-Based Gaming Marketplace With Rock Out Mobile Game

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Scuti launched its rewards-based gamer market as well as its first network game, Rock Out from developer 20 Below Games.

Players will be able to purchase products directly from their games using the Scuti market, and they can earn rewards for each purchase.

Rock Out is the first in a series of rhythm games featuring rock, metal and punk music by real bands. Players can choose a single player game with leaderboards or turn-based multiplayer in a challenge mode. It’s free and available on ios and Android.

“We have signed over a dozen publishers and this is the first game to go live,” Scuti CEO Nicholas Longano said in an interview with GamesBeat. “Players can browse the products and start earning rewards. They can start using these rewards to buy more products down the road, or they can use these rewards for a number of different things.

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Below, Games CEO Tony Shiff said in an interview with GamesBeat that he had considered rewarding players many years ago, but never did. He said Scuti offers an alternative monetization path for the studio that avoids spammy ads, which gamers hate.

“If we can get rid of intrusive ads and generate as much or more revenue using Scuti, it’s a win-win situation for us and our players,” he said. “The barriers back when I tried earlier were too hard. I always thought it was a great idea and combined it with physical products. And I just think it’s a great combination.

TVN products

Above: Scuti allows players to buy from inside a game.

Image Credit: Scuti

Scuti also works with Reality game group to provide a non-fungible token (NFT) marketplace through Scuti’s gCommerce platform. This allows game developers and publishers to sell their own NFTs in their game stores.

The new NFT feature is an addition to Scuti, which helps people earn rewards while playing games, and then use those rewards to purchase real-world goods from a built-in store inside.

Scuti founders believe monetization is broken in games because they say it annoys gamers. Popular forms of monetization in games today will slow players down by forcing them to work hard. It puts paywalls in front of them, forces them to watch video ads they don’t care about, or makes them buy products that don’t really have value.

“Players can buy other real-world products, but they can also find these products from particular fans,” he said. “It’s not just about in-app purchases [of digital items] they can do in the game. But now they can actually sell real world goods, whether it’s that particular artist’s merchandise, or someone else’s merchandise or someone’s merchandise. other. “

Over the next two weeks, the company will expand the market from a few vendors to over 40.

Better than advertisements

Scuti puts an entire real-world ecommerce store into a game.

Above: Scuti puts an entire real-world ecommerce store into one game.

Image Credit: Scuti

Shiff agrees that ads are boring.

“I have been involved in free games since I started. And I think the proliferation of ads is just crazy, ”Shiff said. “As developers you just have to hammer the user with ads, but I don’t like it. I don’t like having to do it. So if there is a mechanism that can pay me as a developer, I would love to remove these ads. I think it’s a good thing for the player.

Scuti says all game developers need to do for this technology to work is add the button; the company will take care of the rest. It manages the store, purchasing, supply chain management, fulfillment, data, analytics, upselling, merchandising, promotions, etc. Players can press the Scuti button and spend what they earn in the game on real world goods, such as a pair of shoes. Scuti shows them what people say they like. And the rewards can be substantial, Longano said.

“If you buy a pair of Nike sneakers, you can now take advantage of studio rewards and use those rewards to actually bet against other players. And that’s pretty good, ”said Longano.

Scuti creates a button in a corner of the game lobby or main menu, and it is passive, so it does not consume resources during the game. Players must register to access the store and rewards, which ‘it is called “Scutis”. The player can make purchases and stay in the lobby or main menu of the game while doing so. The ads in the store are consistent with the Internet Advertising Bureau.

“If you buy a pair of sneakers for $ 100 or even $ 50, the game gives you 1-5% back,” Longano said. “So for every trade you get an extra $ 1-5 in your wallet. “

Scuti and Reality Gaming Group allow developers to sell NFTs in their stores.

Above: Scuti and Reality Gaming Group allow developers to sell NFTs in their stores.

Image Credit: Scuti / Reality Gaming Group

Scuti is a new retail channel with measurable attribution, activation and customer profile data. Brands can now access the “walled garden” of games, to reach and sell directly to players, Longano said. Players launch the Scuti store directly from their games, on any device they are playing. AI is used to ensure that players see the selected products that they might be interested in purchasing.

Scuti has jumped on the NFT bandwagon to allow game developers and publishers to tap directly into the huge consumer demand for NFTs through its gCommerce SDK, giving gamers the ability to own, sell and trade digital assets. NFTs have exploded into other applications such as art, sports collectibles, and music. Best shot in the NBA (a digital version of collectible basketball cards) is one example. Built by Dapper Labs, NBA Top Shot has surpassed $ 750 million in sales, just six months after its IPO. And an NFT digital collage by artist Beeple sold at Christie’s for $ 69.3 million. The game has a few new unicorns, or startups valued at $ 1 billion, in Animoca Brands and Forte. NFTs are now selling at a rate of $ 828 million per month, well above the levels of the previous peak in May.

Rock Out allows players to play drums or guitar with multiple difficulty levels. It contains music from The Dead Daisies, OK Set, Feverwar, Jim Donovan & the Sun King Warriors, and more.

Shiff started 20 Below Games when he left California for Canada a few years ago. The emphasis is on musical games because he believes the music industry is underserved.

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