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New data from Sensor Tower suggests app publishers aren’t making as much money in 2021 as they did in 2020, though they’re still making significantly more money than they did five years ago.
Sensor Tower today released new data on which app publishers will achieve high revenue this year, and in which categories. According to the new report, 906 app publishers hit the $1 million milestone in 2021. That’s almost double the number in 2016 (475), though that’s less than the 1,003 publishers who reached it. in 2020. the result of the continued normalization of consumer behavior after an outsized year for new app downloads in 2020.”
Mobile game publishers still represent the largest contingent of publishers reaching the $1 million milestone in 2021. Sensor Tower reports that 185 game publishers will likely reach the milestone on the App Store and Play Store. They make up 32% of million-dollar app publishers in 2021, which is consistent with numbers from the past two years.
However, Sensor Tower also reports that game publishers’ share of this space has declined overall over the past five years. In 2016, 63% of new millionaire publishers were game publishers.
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That’s not to say mobile game publishers should despair. A previous Sensor Tower report showed mobile gaming revenue for the first half of 2021 alone was $44.7 billion. This latest Sensor Tower report says the likely cause is “the addition of new categories over time, as well as publishers’ increased success in categories other than games.”
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