US consumer spending on mobile puzzle games reached $5 billion between April 1, 2021 and March 31, 2022.
According to Sensor Tower, this represents a 4.2% increase over the previous year, which generated $4.8 billion in player spend.
During the period, the highest-grossing game was Candy Crush Saga, which generated $845.5 million. The second highest-grossing title was Homescapes, followed by another from King, Candy Crush Soda Saga.
Among the 11 puzzle game subgenres, “classic match-three” was the highest-grossing subgenre with $1.6 billion in consumer spending, a 12.3% year-over-year increase on the other.
“Other Match-Three” was the fastest-growing subgenre in terms of revenue, which rose 103.3% year-over-year to approximately $106 million. Examples of “other match three games” are Angry Birds Blast and Zen Match.
Game Three Advances
Despite rising consumer spending, downloads in the US fell 19.9% year-over-year to 554 million. The decrease in downloads but the increase in revenue indicates that the number of allowed players is decreasing and engagement is high.
The most downloaded puzzle game during the period was Magic Tavern’s Project Makeover which racked up 14.5 million installs. Project Makeover recently announced a cross-media partnership with Queer Eye to bring the Fab Five into the game.
The second most downloaded puzzle game was Wordscapes followed by Candy Crush Saga in third.
The main subgenre for downloads was “other puzzle” – games such as Woodoku or Brain Test – which racked up nearly 164 million downloads. All puzzle genres saw declines in downloads over the period, with the smallest decline seen in “other matching games” at 2.2% year-over-year.
According to a recent report by data.ai, anime mobile games account for 20% of all gaming consumer spending on app stores, generating $17 billion in 2021 alone.