Mobile game

Sony’s acquisition of mobile games is an opportunity for in-game ads

The news: sony acquired European mobile game developer wild gamesexpanding its presence beyond game consoles to mobile devices.

Why Savage Games? There are plenty of mobile developers with hit games under their belt that Sony could acquire for an instant revenue boost. So why did he choose Savage Games, a studio that has yet to release a title?

  • On the one hand, the studio’s executives come from prestigious and successful studios like rock star (creators of “Grand Theft Auto”). The company’s first game is reportedly a live service mobile shooter – a lucrative genre that has made way for some of the most profitable games in recent memory.
  • Fortnite has a mobile version, just like the popular “battle royale” games Call of Duty: Warzone, Playerunknown’s Battlegroundsand Apex Legends. The mobile version of Apex Legends was released on May 17, and by the end of June had already brought in more than $13 million in income.
  • Sony has forged a reputation in recent years for “prestige” experiences – video games with high production values ​​that are often compared to (and adapted a) television and cinema. The talent behind Savage Games and the market it enters allows Sony to extend its reputation for high-quality games to mobile devices and give it a share of that revenue.

The Advertising Opportunity: Interest in in-game advertising has peaked this year and caught the attention of major publishers. But while ads are new to console and PC games, they’ve been embedded in mobile games for years.

  • U.S. mobile game advertising revenue will reach $6.26 billion this year and $7.87 billion by 2024. Spending on mobile games has also remained strong despite some slowdowns.
  • Mobile games revenue in the first quarter fell 10% year over year, and this trend continued over the summer. But despite a slight dip on inflation and recession fears, Sensor Tower expects mobile game spending to reach $117 billion by 2026.