Friday of this week, just after the end of the National Day in China, Tencent released the long-awaited League of Legends: Wild Rift mobile title. The release comes at a time when the industry as a whole faces increased scrutiny from authorities due to concerns about gambling addiction.
The popular multiplayer online combat arena game was developed by Tencent’s US subsidiary, Riot Games. Adapted from the original League of Legends PC game, Wild Rift is Riot Games’ most successful mobile game to date. Players assume the role of a virtual “summoner,” controlling characters with various traits and tactics, while fighting other players for supremacy.
Ma Xiaoyi, senior vice president of Tencent, once said that after the launch of League of Legends: Wild Rift, the authorities’ latest anti-addiction requirements will be strictly implemented.
According to SuperData, League of Legends ranked number one in free PC game revenue in 2020. Tencent’s announcement showed that the most online users of the game exceeded the total sum of the top ten games. on Steam, an online gaming platform.
The Guosen Securities report showed that League of Legends: Wind Rift is expected to drive Tencent’s share price up with its huge influence. Morgan Stanley announced on Oct. 8 that Tencent’s annual revenue is expected to grow 19% this year due to its efforts to oversee online games, the delayed launch of new games, and a weak macro environment.
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According to Sensor Tower data on October 8, 39 Chinese game makers earned nearly $ 2.52 billion in total through app stores and Google Play in September, ranking in the TOP100 of global mobile game publishers.
MiHoYo’s “Original God” was the world’s highest grossing mobile game in September of this year, grossing up to $ 340 million for the Shanghai-based games company. The Honor of the Kings of Tencent and PlayerUnknown’s Battlegrounds placed second and third.