Mobile game

UK Gaming Industry – Key Mobile Gaming Trends and Opportunities

With over 2 billion gamers worldwide, the gaming industry is definitely one of the most lucrative niches. Players love their games and they will do anything to have the latest versions. When it comes to mobile gaming, there are two types of gamers: those who play on their smartphones and those who prefer touchscreens. The first category is made up of people who don’t have a console or PC but want to play games on the go. The second type includes people who love hardcore gaming and need all the bells and whistles that come with a touchscreen device.

So what are the best mobile game genres? Let’s find out!

The UK gaming industry reached a value of £5.7 billion in 2018 and the mobile gaming sector is expected to grow another 4% this year. With the market for mobile games being so large, it’s important that you know which games are most popular with your target audience because if you’re localizing your app, you need to make sure there’s a demand for it. We’ll be looking at some of the best mobile game genres among UK gamers.


Role-playing games (RPGs) are among the most popular genres in modern gaming. RPGs are notable for their reliance on character development and interaction with an environment that is usually fictional and contains elements of medieval fantasy worlds. RPGs are ideal for mobile games because they are easy to pick up and play. They also feature addictive gameplay that encourages players to keep playing in order to progress further in the game world.

This genre can include fantasy, sci-fi, or even horror themes and often has an immersive story and allows players to choose their own adventure from a list of options. There are usually multiple levels in these games and players can often level up to unlock new characters or abilities – Pokémon GO, Final Fantasy Brave Exvius, Star Wars Galaxy Heroes, Summoners War Sky Arena, Dungeon Hunter 5, Order & Chaos 2 Redemption and more .

casino games

The UK mobile casino market is growing rapidly – this is partly due to the growing popularity of online gambling in general, but also because these apps can be played without wagering money, which means that they can attract a wider audience. Many apps offer free slots or roulette as a way to introduce the game to new users and give them the opportunity to earn credits.

The popularity of mobile casinos has grown significantly over the past few years, due to a number of factors. The first factor is that more people now own smartphones than ever before, which means more people can access casino games anytime, anywhere. Another factor is that there are many free casino sites for UK players to choose from, which encourages them to play for free rather than paying real money for games on other sites. However, once a player becomes familiar with a particular site or genre of casino game, then they can decide to pay real money and experience.

Mind games

Puzzle games are among the most popular games on the UK market. Puzzle games are easy to understand and they usually have a small file size, which makes them easy to download and install on smartphones. Some of the most popular puzzle titles include Candy Crush Legends, Angry Birds 2, Homescapes and many more. Puzzle games are the most popular genre of mobile games in iOS and Google Play stores. The average number of installs in puzzle games is around 119 million and their popularity is constantly increasing.

Strategy games

Strategy mobile games require players to strategize on how to beat their opponents. The game requires careful thought compared to other types of mobile games. Clash of Clans is one of the most popular strategy games on the UK market. Other popular strategy titles include Game of War – Fire Age, Boom Beach, Clash Royale, Star Wars: Galaxy of Heroes, Empires and Allies and many more. Strategy games are the second most popular genre in both app stores. However, there is a big difference in the performance of these games in terms of downloads between iOS and Android: strategy games average 462 million installs on Android and only 40 million on iOS.

Top Trends and Opportunities for Developers

The UK gambling industry is worth billions of pounds and growing at a rapid pace. Gambling in the UK has become more mainstream than ever, with the average age of a gambler being 33.

The UK games market has exploded in recent years, largely thanks to the rise of mobile games. Gaming companies are also seeing an increase in annual growth rates for mobile games, especially for mobile casino games such as roulette, blackjack and poker.

According to statistics from 42matters, the most popular mobile genre in the UK is Casual, followed by Action and Puzzle. In 2017, the Casual genre accounted for 36% of all mobile games played in the UK.

The number of players in the UK has grown rapidly over the years. The mobile game genre generates more revenue than PC and console games. According to a report by SLA Digital, the top mobile game genre in 2019 was casual games, accounting for 30% of all minutes spent playing mobile games. Next come strategy (13%), action (12%) and adventure (10%).

The UK is the fifth largest gaming market in the world, according to Newzoo. In 2019, there were 39.4 million gamers in the country. This number is expected to reach 41.2 million by 2023. According to SLA DIGITAL, 56% of the UK population are active gamers. This means the potential for mobile game developers is enormous.

These users often spend money on these games, which has spurred the growth of the industry. In 2020, mobile games in the UK generated £2 billion in revenue. Due to this growth, the UK is one of the leading countries for mobile games in the world.

According to Statista, there were over 25 million mobile gamers in the UK in 2020, generating around £3 billion in revenue. The two most popular genres in 2020 were casual games and action/adventure. Casual games generated around £1.1 billion in revenue for UK developers, while action/adventure games generated just under £1 billion.


Mobile gaming has been on the rise for quite some time now, ever since the rapid development of smartphones and tablets, and this trend is expected to continue. However, the way people play mobile games is changing. Mobile gamer demographics are changing, and mobile developers are scrambling to keep pace with their volatile audience. To do this, they need to know what their consumers expect of them. Not only is the UK becoming a hotspot for mobile game developers, but according to a Statista study, the number of active gamers has continued to grow year after year. In fact, in the past four years alone, the number of active players has tripled. Given this trend, we believe it will continue to grow over the next few years, leading to greater financial stability for the industry as a whole.