Video game

Video game distributor Steam adds rules to crack down on dodgy discounts

Steam is introducing new rules for video game sellers when offering discounts, which would eliminate unscrupulous discount practices.

There will be two significant changes to the discount percentage and how often products can be discounted.

The video game distributor said it will not be possible to discount a product by more than 90% or less than 10%.

Game sellers would also not be able to discount their game for 28 days after changing the price of the product, in any currency.

PC Gamer reported that previously the rule was worded as “it is not possible to discount a product at 100%”, leading some game sellers to offer 1% discounts in order to feature their games. on sales listings without significantly reducing their price.

“The new rules limit developers and advertisers to offering a minimum discount of 10%, meaning all discounts must now be offered in good faith,” PC Gamer added.

Meanwhile, blocking the ability to discount a game after a price change would also prevent the seller from raising the price before applying a discount, potentially nullifying the point of having a discount.

Steam said these changes should go into effect after March 28.

Other policy changes include a shorter cooldown of 28 days or four weeks between sales, compared to six weeks previously.

This discount recovery period applies to all types of promotions and discounts, with the exception of Steam’s four main seasonal sales: Lunar New Year, Summer, Fall and Winter sales.

Sellers also cannot change prices when a promotion is already running or scheduled.