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Whaleapp Reached 40 Million Mobile Game Downloads Thanks To Blitz: Rise of Heroes, the first midcore title launched by the creator of casual games.
The Israel and Ukraine-based company has grown 158% in the past three months, and Whaleapp’s tentpole titles – Hidden Hotel, Family Zoo and now Blitz: Rise of Heroes – have racked up 40 million installs. .
Whaleapp launched Blitz: Rise of Heroes to the world on November 9 on iOS and Android, and the title now has over 100,000 daily active users just weeks after launch, said Ziv Kitaro, chief product officer. at Whaleapp, in an interview with GamesBeat.
Origins of Whaleapp
This is not the first time that Whaleapp executives have experienced success. Ilya Turpiashvili started the business with Lev Metchnik and Sergei Portnoy.
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Turpiashvili (and his brother Haim) was previously co-founder of Plarium in 2009. Thanks to Facebook and mobile titles like Stormfall and Total Domination, Plarium has more than 1,000 employees. In 2017, Aristoctrat Leisure acquired Plarium for $ 500 million.
Turpiashvili left the company and started Whaleapp in 2018, and the success of the first company became a magnet. Whaleapp was able to hire more than 500 people during the pandemic – a time when many other companies struggled to hire staff.
âIt’s a company created by people who really love business, who love games, who really want to make games a business, and everyone is doing their best,” Kitaro said. âHe sits at every meeting and it’s not about micromanaging. It’s about being involved and being attentive.
The first games were very polished casual titles, as Whaleapp wanted to create casual games (titles for male and female audiences with broad appeal) built with the care and polish of triple-A games. It also put emphasis on the metagame to keep fans coming back.
Their goal was to overcome the prejudice that casual games had less quality. And so, the company doesn’t skimp on production values, Kitaro said. The company’s first two casual games, Hidden Hotel (a hidden object game) and Family Zoo, were both hits on iOS and Android. The company has also stepped up its user acquisition and community management efforts.
Now the midcore title – a title that has a hardcore theme but is playable for short periods of time – has used the same process. The game has the complexity and deep gameplay of great turn-based fantasy role-playing games, but it plays with the ease of idle RPGs – the latter typically seen on mobile devices.
A soft launch gave Whaleapp the opportunity to fully test each base game system, further refine individual battles and boss encounters, and work on real-time gameplay storytelling. The company has also tested the game on a wide variety of Android devices. Blitz has 4.5 out of 5 stars on Android and iOS.
Kitaro said Blitz: Rise of Heroes delivers too much. It is the most successful title to date in terms of number of downloads, revenue and user satisfaction. The game is also proving popular across borders, languages, and countries (including the US, Germany, Korea, Russia, and the UK).
The company said its retention rates are 10% or more higher than the top five competitors, and the Average Daily Revenue Per User (ARPDAU) is 50% higher.
âWe are the youngest company to reach the top 10,â Kitaro said. “We are also one of the most lucrative game companies in Ukraine.”
Blitz: Rise of Heroes will arrive on PC in the first quarter of 2022. The idea is to create a PC interpretation of Blitz that can run on anything.
With Apple’s emphasis on privacy rather than targeted advertising, it’s more difficult to get accurate Identifier for Advertisers (IDFA) data. And that means the business has had to get smarter when it comes to user acquisition. And the company is increasing its marketing spend and adopting influencers. He’s also recruited more people to his Discord channel as he prepares to jump into PC gaming.
âThey love the complexity, they love the fact that you have all these different characters,â Kitaro said.
The company has also started working on more games, including one based on intellectual property, and will be making a big update for Blitz in the future.
âWe will be focusing on both mobile and PC for the future,â Kitaro said.
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