Xbox is set to launch its PC Game Pass subscription service in more Asian countries: Indonesia, Malaysia, Philippines, Thailand, and Vietnam. It’s a move that will both lower barriers to entry for PC gamers in those countries and help the company expand into the growing Asian market.
Senior Analyst at Niko Partners, Daniel Ahmad, tweeted on Xbox’s planned expansion earlier today. This is a smart business move, as a Niko Partners report on the Asian video game market released last November predicted massive growth by 2025, echoing a similar forecast for the video game market in Arab countries.
Xbox has been careful to adapt to non-Western markets in order to appeal to the widest range of gamers possible. The company recently lowered the price of a Game Pass subscription in the United Arab Emirates and Saudi Arabia to better reflect the purchasing power of local economies. This follows price adjustments made in other countries at the end of last year.
This PC Game Pass expansion shows Xbox’s drive to break into more markets – traditionally it’s struggled to gain a foothold in Japan. As Xbox continues to develop its Game Pass model, competitors are looking to iterate on it. Nintendo and PlayStation now have Nintendo Switch Online and new PlayStation Plus tiers, which are set to launch in June.
The new PlayStation+ Tiers combine PS Now and PS+ into a single service that will offer, at its highest level, a retro library of PS1 and PS2 games as well as PS3 game streaming. Nevertheless. In countries where PlayStation cloud streaming is not available, a reduced tier without the feature will be offered.
It feels like a shortcut Sony is taking to get these new levels out rather than investing in PS3 emulation that would allow games to be downloaded or expanding its cloud streaming capabilities to Latin America and Singapore.
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