Mobile game

Xsolla expands its solutions for mobile game developers to better monetize their games worldwide

LOS ANGELES–(BUSINESS WIRE)–Xsolla, a global leader in video game commerce, announces new features for its mobile-centric solutions to help mobile game developers stay ahead of the ever-changing industry. With over 28 billion mobile game downloads in the first half of 2022, developers are constantly looking for ways to improve their gamers’ mobile experience and increase their monetization strategies.

The updated Xsolla online store allows developers to offer extensive bundles, create custom storefronts, and run promotions. The new cross-platform publication Xsolla helps mobile games achieve their cross-platform goals and generate more monetization opportunities.

Mobile games online store

Xsolla’s popular mobile solution now offers more opportunities for mobile game developers to boost their marketing efforts and directly engage users by delivering expanded bundles, personalized online store experiences and promotions to gamers around the world. .

As the mobile landscape continues to dominate global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanisms to help mobile developers drive users to their brand pages efficiently.

  • Extended Bundles

    Bundles of game keys, in-game items, or virtual currencies are a great way to provide additional value to players and incentivize larger purchases within the same transaction session.
  • Personalized showcase

    Developers can now customize their online store for each user and provide a unique experience based on their preferences after login.
  • Personalized promotions

    This feature extends the existing web store promotions tools to allow mobile developers to offer targeted promotions based on user behavior, preferences and geography to their VIP users. This effectively provides the individual user with more attractive offers on a personal level, thereby increasing purchases of digital goods and currencies as an integral part of their preferred mobile gaming experience.

“Xsolla is committed to providing world-class service and support to mobile game developers around the world to help them reach more gamers in more geographies,” said Chris Hewish, President of Xsolla. “As the mobile gaming industry evolves, we’re staying ahead of the curve by delivering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.”

For more information on the Xsolla online store, visit:

Xsolla Cross-Platform Publishing

Xsolla Multi-Platform Publishing is an advanced feature set for mobile game developers to support mobile game delivery on PC and the web. With a custom, personalized client application and a seamless one-click authentication tool, mobile game developers can reach new players at a lower cost of acquisition while increasing player loyalty and LTV. By bringing their game to new platforms, developers can increase their revenue potential by monetizing their games in new geographies. A broader set of payment options is more likely to convert non-paying players into paying players in underserved markets.

Cross-platform publishing

  • Expands the marketing funnel by generating new leads at a lower cost per install

  • Increases awareness among gamers who prefer to play PC and web games

  • Creates a more personalized and branded experience on each targeted platform for the game’s vast audience

  • Converts more of the existing player base into paying players via preferred payment options not available in the app store

“We all see how the mobile gaming landscape has changed drastically, and we can say with confidence that this is the start of a new era,” said Anton Zelenin, Global Head of Commerce at Xsolla. “Our mobile partners planning to bring their game to web and PC will now have a comprehensive set of tools to manage authentication, payments, inventory and launcher to help them build a legitimate game strategy. direct-to-customer sales.

For more information on the Xsolla cross-platform publishing solution, visit:

About Xsolla

Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its inception in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing and monetization to help our partners reach more geographies, generate more revenue and build relationships with players around the world. Xsolla is headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul and cities around the world. Xsolla supports major game titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, etc.

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