Xsolla, a Sherman Oaks-based video game trading company, has announced new features to help mobile game developers stay ahead of an ever-changing industry. With over 28 billion mobile game downloads in the first half of 2022, developers are constantly looking for ways to improve their gamers’ mobile experience and increase their monetization strategies.
Xsolla provides more opportunities for mobile game developers to improve their marketing efforts and directly engage users. The updated online store allows sellers to offer expanded bundles, create custom storefronts, and launch global promotions.
“Xsolla is committed to providing the best services and support to mobile game developers around the world to help them reach more gamers in more geographies,” Chris Hewish, president of Xsolla, said in a statement. “As the mobile gaming industry evolves, we’re staying ahead of the curve by delivering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.”
Bundles can include game keys, in-game items, or virtual currencies designed to add value to players and incentivize larger purchases in the same transaction. Developers can now customize their online store for each user and provide a personalized experience based on their preferences. The new promotions feature extends existing tools to allow mobile developers to offer targeted promotions based on user behavior, preferences and geography. According to the company, this is intended to provide the player with more personally appealing offers and increase digital purchases.
Also included in the latest updates, “Xsolla Multi-Platform Publishing” helps mobile games achieve their cross-platform goals and generate more monetization opportunities. The company said that by bringing mobile games to new platforms, developers can increase their revenue potential by monetizing them in new geographies. A broader set of payment options is more likely to convert non-paying players into paying players.
The goal is for developers to be able to increase awareness among gamers who prefer to play PC and web games, and convert existing gamers into paying customers.
“We all see how the mobile gaming landscape has changed dramatically, and we can say with confidence that this is the start of a new era,” said Anton Zelenin, global head of commerce at Xsolla, in a statement. “Our mobile partners planning to bring their game to web and PC will now have a comprehensive set of tools to manage authentication, payments, inventory and launcher to help them build a legitimate game strategy. direct-to-customer sales.